Inspiration

If you're familiar with AURUM, chances are you've heard the term Longevity tossed around. Even beyond the realm of AURUM, Longevity is a mega-trend. But what does it actually mean? And how does it aid in leading a long and healthy life? Let's dive in and uncover it here.

Fall is pumpkin time! The orange giant isn't just a delight for the eyes and taste buds – it's a true superfood. In this article, discover why pumpkin is healthy and why you should include it more often in your menu this year. Your muscles, your health, and even the scale will thank you!

Cyrill, a fascinating embodiment of muscle definition and athletic dedication, dedicates himself to a six-day training regime that seems to push the boundaries of what's possible. But here's the catch: at AURUM, his training takes only six precious minutes per week. This contrast raises valid questions, especially from those who doubt measurable results within such a brief time frame. The following interview with Cyrill Schnyder from Zurich will reveal why even a fitness enthusiast like Cyrill chooses AURUM and recommends it to others. Read more about Cyrill's experiences with AURUM.

How many hours a day do you spend sitting? If you work in an office or have another sedentary job, it's likely around 8 hours or more. It has been known for several years that sitting is unhealthy and increases the risk of certain diseases. But what can you do about it? Quitting your job might be an option, but certainly not the most sensible solution. We'll show you other ways to counteract a sedentary job.