4
Sep 2020

Op-Ed: Fit(necessity)

Newly discovered tribe in the Amazon rainforest, untouched by western civilization until now", the news anchor reports. Accompanied by pictures of men in loincloths with spears. Think about it, what is the picture in your head? They are extremely ripped, aren´t they? Why is that? And don´t give me the "they have a low-calorie diet" myth. Humans are gourmets, independent of which civilization level they are in. They have enough calories. That´s not the reason. Why are they so effortlessly fit? Read why here.
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Posted by 
Julian Massler
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In 
Wellbeing
 Category
22
Aug 2020

Op-Ed: Why wearables are not worth your money

Wearables wear off extremely fast. Dad joke, I know, sorry it´s because I will be one in January. I have card blanche now. But seriously, how many of you have a Fitbit or other wearable fitness, activity or health tracker? Most likely it sets dust in the corner after the initial excitement. If you are not a professional athlete or biohacker, wearables are simply not worth your money. Let's explore why.
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Posted by 
Julian Massler
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In 
Wellbeing
 Category
10
Jun 2020

What is Fitness 4.0 and why you should care

What is the next big development in strength training and fitness? And why traditional fitness offers are elitist and expensive and rarely offer? If you want to get in shape, you subscribe to a gym. And let's be honest. If you're just starting out with fitness and strength training, it can be a pretty daunting place. You often hear the statement: "I have to get a little fitter before I go to the gym." If you finally dare to go to a gym, you first have to learn to use all the training equipment correctly.
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Posted by 
Julian Massler
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In 
Muscle Gain
 Category
10
Jun 2020

3 deficits of fitness 1.0 that AURUM solves

Let's face it, the fitness landscape is far too complex. There is a new fitness trend every year and most people have no idea what works for them. Is it your own fault? Are you just too lazy? Or are the offers in the market simply to blame? This is what it takes for strength training and fitness to work for everyone and especially for you.
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Posted by 
Julian Massler
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In 
Muscle Gain
 Category