Mental Heath

This post is different from our usual ones and certainly not what you might expect at the turn of the year. Today, no tips for New Year's resolutions, Veganuary, or Dry January. Instead, we're talking about the "Pennbaker Writing Protocol." It could be exactly what you need to untangle your thoughts and start 2024 with renewed energy.

Imagine being able to enjoy Christmas without your diet melting away like a snowflake in the sun. Yes, really! From December 23rd to January 1st, that's a total of 10 days or 3% of the year. 3% of indulgence won't compromise your strength or body definition. We present to you 3 ways to sail through the festive season without an ounce of guilt. Note: This isn't about light recipes or tips for more movement; it's about your mental attitude.

If you're familiar with AURUM, chances are you've heard the term Longevity tossed around. Even beyond the realm of AURUM, Longevity is a mega-trend. But what does it actually mean? And how does it aid in leading a long and healthy life? Let's dive in and uncover it here.

Do men go through menopause too? And is muscle building as challenging for men as it is for women? Today, we'll explore whether testosterone levels drop significantly with age, making it nearly impossible for men to build muscle despite strength training.