Women's Health

Have you ever heard of Photoaging? It's the aging of the skin caused by the sun, or more precisely, by UV rays. That's right, UV rays can make your skin look older. But fear not! With AURUM, you can tighten your skin and turn back the clock. We'll let you in on the secret of how this training naturally replenishes your tissues. And you know what? Both the sun and AURUM training have something in common – they bring a smile to your face.

Vitamin D, the sunshine vitamin, is all the rage these days. Many people are aware of its importance for bone health and the immune system. But did you know that vitamin D also plays a role in muscle health and muscle building? We'll show you how to harness the power of the sun, soak up vitamin D, and get the most out of your muscles.

We have all stumbled upon certain commercials of men looking lean and bulky after lifting heavy weights, which often scares off women. Meanwhile, strength training is becoming mainstream. Even the famous Vogue magazine has shared that “weight training has become more popular among us, entering the world of social media, where people find information regarding health from influencers online”. Each and every one of us is different, and workouts can be tailored to people's health and fitness goals.

„I am a f̶e̶m̶a̶l̶e̶ CEO. Es gibt für mich keinen Grund, mein Geschlecht in den Vordergrund zu stellen. Mein Geschlecht bestimmt nicht meinen Erfolg, noch hindert es mich“ – schrieb Céline Flores Willers auf LinkedIn. Und damit hat sich vollkommen recht. Sie ist Miss Universe Germany 2018 und erfolgreiche Unternehmerin. Diese Aussage hätte auch von Paloma, Julia oder Tina von AURUM stammen können. Doch gründen Frauen im Vergleich zu Männern deutlich seltener Unternehmen. Wir zeigen dir, wie du als Unternehmerin durchstarten kannst und auf was es uns bei einem Franchise wirklich ankommt.