Motivation

Some minutes are longer than others. You don´t need to rewatch Interstellar to be reminded of that. A visit to one of our locations in Zürich, Zug, or St Gallen will give you a comprehensive experience of time dilation. Of course, I am not talking about the physical relativity of time, I am talking about the psychological relativity of how you spend your time. Many people think of our strength training method as a scam. But only until they experience the first minute. Let´s explore what happens during that one minute of intense muscle work...

I want to look like a swimmer, so I will go swimming. I want to look like Christiano Ronaldo, so I go and play soccer. I want to look like a runway model, so I walk the runway. The last one makes no sense, right? So why should the other two examples be any different? Humans love these straight forward heuristics. That's because our brain loves simple cause and effect relationships that don´t require thinking hard and in turn, don´t burn a lot of energy. Kahneman & Tversky received the Nobel Prize for that observation. Learn here why we suffer these cognitive biases when we think about fitness as well and how our genes determine our results from strength training.

Newly discovered tribe in the Amazon rainforest, untouched by western civilization until now", the news anchor reports. Accompanied by pictures of men in loincloths with spears. Think about it, what is the picture in your head? They are extremely ripped, aren´t they? Why is that? And don´t give me the "they have a low-calorie diet" myth. Humans are gourmets, independent of which civilization level they are in. They have enough calories. That´s not the reason. Why are they so effortlessly fit? Read why here.

Following my article (and a wake-up call) about the overwhelming options for monetary retirement planning but none for a healthy retirement, I’d like to address the question, how to plan health today to enjoy a healthy, active and fun life at the age when running around with grandkids seems like a challenge. Let’s change the way we age today and enjoy the quality of life as we get old. It’s easier than you might think!