10
Jun 2020

Fitness success with just one workout a week! How can that be?

Science clearly shows why properly executed strength training should be carried out at most once a week. Sports physician Doug McGuff explains in a scientifically sound way how this works. To get fit by training less, one needs to increase the intensity of the workout. How?
Julian Massler
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Julian Massler
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Muscle Gain
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10
Jun 2020

What is Fitness 4.0 and why you should care

What is the next big development in strength training and fitness? And why traditional fitness offers are elitist and expensive and rarely offer? If you want to get in shape, you subscribe to a gym. And let's be honest. If you're just starting out with fitness and strength training, it can be a pretty daunting place. You often hear the statement: "I have to get a little fitter before I go to the gym." If you finally dare to go to a gym, you first have to learn to use all the training equipment correctly.
Julian Massler
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Julian Massler
Muscle Gain
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Muscle Gain
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10
Jun 2020

3 deficits of fitness 1.0 that AURUM solves

Let's face it, the fitness landscape is far too complex. There is a new fitness trend every year and most people have no idea what works for them. Is it your own fault? Are you just too lazy? Or are the offers in the market simply to blame? This is what it takes for strength training and fitness to work for everyone and especially for you.
Julian Massler
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Julian Massler
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Muscle Gain
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10
Jun 2020

Strength training for women - the ultimate guide

HIT and strength training technology: Men would like to start training right away. Women are rather sceptical. Why? Digging deeper why this is the case led us to one and the same conclusion. The problem is not strength training with technology, but scepticism about strength training in general. We decided to get to the bottom of some stubborn myths.
Julian Massler
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Julian Massler
Muscle Gain
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Muscle Gain
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