31
Mar 2021

Don't be afraid of weight fluctuations, muscle building and water retention - strength training is the right thing for women!

When we - women - speak of a getting fit, we all basically mean one and the same thing: defined body lines. We want to look lean and have “long lean muscles” and this often motivates us to do intensive cardio, group fitness or go for a run as often as possible. Strength training often remains a taboo, not least because of the false impression that strength training makes you bulk while in reality strength training makes you fit, lean and strong.
Egle Paulauskaite
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Egle Paulauskaite
Muscle Gain
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Muscle Gain
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10
Jun 2020

Fitness success with just one workout a week! How can that be?

Science clearly shows why properly executed strength training should be carried out at most once a week. Sports physician Doug McGuff explains in a scientifically sound way how this works. To get fit by training less, one needs to increase the intensity of the workout. How?
Julian Massler
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Julian Massler
Muscle Gain
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Muscle Gain
 Category
10
Jun 2020

What is Fitness 4.0 and why you should care

What is the next big development in strength training and fitness? And why traditional fitness offers are elitist and expensive and rarely offer? If you want to get in shape, you subscribe to a gym. And let's be honest. If you're just starting out with fitness and strength training, it can be a pretty daunting place. You often hear the statement: "I have to get a little fitter before I go to the gym." If you finally dare to go to a gym, you first have to learn to use all the training equipment correctly.
Julian Massler
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Julian Massler
Muscle Gain
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Muscle Gain
 Category
10
Jun 2020

3 deficits of fitness 1.0 that AURUM solves

Let's face it, the fitness landscape is far too complex. There is a new fitness trend every year and most people have no idea what works for them. Is it your own fault? Are you just too lazy? Or are the offers in the market simply to blame? This is what it takes for strength training and fitness to work for everyone and especially for you.
Julian Massler
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Julian Massler
Muscle Gain
In 
Muscle Gain
 Category