Egle Paulauskaite

Strap in, ski enthusiast! Got your ski pass? Check. Gear? Double-check. But hold on – before you conquer the slopes, it's not just about grabbing your ski pass; you should also have your "muscle pass" ready! Why? Not because AURUM in Davos and Chur is open 24/7 (although that would be awesome!), but because there are at least 5 other reasons standing between you and pain-free slope fun.

Did you know that your body composition influences your immune defenses? That means you can actively work to become more resistant to bacteria and viruses. Alongside nutrition, fresh air, and sufficient sleep, strength training has a significant impact. The reason? Muscles produce messenger molecules called Myokines, which reduce the negative effects of pathogens like bacteria or viruses, thereby strengthening our immune system. Discover how it works here.

Ein beeindruckender Start ist entscheidend für den Erfolg eines Fitnessstudios. Bei AURUM öffnen unsere Studios mit einer Warteliste von 150 bis 300 Interessenten. Dieser beeindruckende Andrang sichert nicht nur einen erfolgreichen Launch, sondern auch eine solide Kundenbasis innerhalb der ersten 4 Wochen. Dies ist das Ergebnis gezielter AURUM Branding- und Marketingstrategie. Fitness Marketing, das sich lohnt!

The Advent season, Christmas, and New Year's Eve are just around the corner—how does one manage to stay in shape with temptations lurking everywhere? The answer lies in having more muscle mass as the true key to burning calories. Discover how you can effortlessly increase your energy consumption and make the most of your glucose stores right here.