Egle Paulauskaite

Living longer through cold showers? Sebastian Kneipp already knew over 130 years ago about the beneficial effects of cold exposure. Currently, ice bathing is experiencing a real trend. Explored by neuroscientist Dr. Andrew Huberman and praised by Wim Hof, cold showers offer numerous benefits for body and mind. Discover the verified cold therapy protocol and how it can be combined with your AURUM Training.

You become unsteady when your muscles disappear. Every year from the age of 30, we lose between 0.3 and 1.3% of our muscles. This is a natural aging process. Learn in the article what happens with the declining muscle mass as you age and what you can do about it. Because sarcopenia (muscle atrophy) is preventable.

Wer ein Unternehmen oder Start-ups gründen möchte, braucht eine Geschäftsidee. Wir zeigen dir anhand von AURUM, warum es sich lohnt in Megatrends zu investieren und deine Idee darauf aufzubauen.

Some days you're full of energy and feel like superwoman while on others you barely have the strength to open the fridge? In fact, there are phases in the menstrual cycle when you not only have more energy, but also build muscles better. In contrast, in other phases it is difficult to define your muscles, despite training. Learn your exercise routine in this blog post to optimize your cycle and your personal goal without changing much. The solution is: cycle-oriented training!